According to a press release from the NFL Players Association, Patrick Mahomes is now the top-selling player in terms of licensed merchandise in the entire National Football League. He supplants Tom Brady at No. 1 overall in a measure of sales taken from March 1, 2019 through November 30, 2019.
The final list will be revealed in April to show a full year’s worth of movement, but given the current run of Chiefs success and Mahomes’ big play ability, it’s very likely that Mahomes will wear the crown of the NFL’s most marketable player.
In case you’re wondering what exactly is counted in terms of merch, the NFLPA’s survey defines it as:
NFLPA-licensed product categories include video games; men’s, women’s and youth game jerseys; T-shirts and hoodies; backpacks; wall decals; pennants; collectible figurines; matted and framed photos; bobbleheads; plush; drinkware; and pet products, among others.