The partnerships keep rolling in for Kansas City Chiefs quarterback Patrick Mahomes.
Mahomes spent his night at a Boys and Girls Clubs fundraiser in Springfield, Mo.
His latest comes in the form of a three-year contract with Hy-Vee that will include commercials, in-store advertising, apparel and exclusive product branding.
While the details of what those will entail have yet to be released, one highly-anticipated item Chiefs fans can expect to see is — you guessed it — cereal.
In addition to cereal, Mahomes’ new merchandise line, which launched online in early February, will be available for purchase in select stores, and in the next few months, Hy-Vee commercials featuring him will also start airing for the NFL pre-season.