On Tuesday, the sports nutrition company BioSteel announced that it has made what it called a “a multi-year brand partnership deal” with Kansas City Chiefs quarterback Patrick Mahomes.
According to a press release quoting BioSteel co-founder and co-CEO John Celenza,this was a no-brianer for each side.
“We’ve provided Patrick’s trainer Bobby Stroupe with BioSteel product for years and have always known Patrick to be a big fan of the brand. As we move into the U.S., the timing made sense to partner with Patrick. Authenticity is everything to us, which made partnering with him an easy choice.