Loudness, be damned. A new study of NFL fans and team brands for 2018 has concluded that Kansas City Chiefs are actually among the worst overall fan bases in the league.
Michael Lewis is an Associate Professor of Marketing at Emory University’s Goizueta Business School who puts out several such studies, rankings, etc. under a banner of Fanalytics. His latest “NFL Fan and Brand Report” breaks down and ranks each NFL team’s fan base on three total metrics:
- Fan Equity – Fan spending based on expected revenue (so it’s more accurate than, say, just adding what Cowboys fans spend overall compared to Jaguars fans).