Every season, NFL players participate in a “My Cause My Cleats” campaign to raise awareness to their charitable causes, and tight end Travis Kelce’s cleats for Sunday’s game against the Jets are among the most colorful.
Kelce’s cause is 87 and Running, a foundation for disadvantaged youth. One of the main beneficiaries is Operation Breakthrough. Kelce has asked fans to donate for every pass he catches and he’ll match the total up to $50,000.
The NFL feels so strongly about the campaign they relax their rigid uniform standard for this week and allow players to wear cleats designed to bring awareness to the charity.