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KC Chiefs not quite ready to court potentially lucrative St. Louis market

Related Topics: Louis I of Vaud, Mark Donovan

BOCA RATON, Fla.

Over the past 20 years or so, there’s been a fairly clear distinction in Missouri between the Chiefs’ side of the state and the Rams’ side of the state.

“Just east of Springfield and Columbia, the middle of the state,” Chiefs president Mark Donovan said.

But the Rams’ recent decision to return to Los Angeles after a 21-year stint in St. Louis potentially could blur those lines, provided the Chiefs can find a way to cater to football-hungry fans on the east side of the state.

“It expands our reach, it activates another market of potential fans, potential marketing partners,” Donovan said.