At this point, we’re all used to the logo. The intersection of a K and a C at the heart of an arrowhead is placed not only on the helmets of the players we love to watch every season but also on our own sportswear and memorabilia we’ve collected at home. As Chiefs fans, the logo is part of the overall package, which means we likely don’t think much about it.
However, MDRG did recently think about this logo as well as the rest of the branding found in the National Football League. In a recent poll conducted with over 1,400 participants, the market research firm posted the results over at FanJuicer with the reviews not looking so hot for Kansas City.