The Kansas City Chiefs announced today a new long-term partnership with Fanatics, the global leader for licensed sports merchandise, to update and expand the team’s ecommerce platform. The new online store, Shop.Chiefs.com, will provide Chiefs fans around the world with the widest selection of team apparel and merchandise ever offered, while creating an immersive, personalized shopping experience.
Fanatics’ industry-leading data and technology platform along with its numerous fulfillment centers located across the globe will ensure the fastest delivery of fans’ favorite merchandise whether shopping from their homes or mobile devices. The enhanced assortment will now include an expanded selection of both women’s and big and tall options, while Fanatics Branded - the company’s in-house apparel line – will provide a wide range of products with the ability to react quickly to hot players and create special “micro-moment” items for exciting plays and team milestones.