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JuJu Smith-Schuster has mastered the digital economy

Recent data suggests that there are an estimated 3.2 million social media influencers in the world. Joe Gagliese, who is the co-founder of the influencer-focused marketing firm Viral Nation, explained to Vox.com that exactly how much money an influencer can earn annually depends on the number of followers they have.

“People with smaller followings [who are known as nanoinfluencers] can make between $30,000 and $60,000 a year. The micro-influencers can make anywhere from $40,000 to $100,000. Celeb influencers make way, way more.”

This is the economy of the future.