If you tend to believe that college athletics are fine as is, then you won’t find anything interesting about this story, but for those of us who think college athletes already get a sour deal from the NCAA, who profit billions already on their performances, names, likenesses, etc., then Jah Reid has some extra reasons to be upset. The Kansas City Chiefs offensive lineman is suing his alma mater, the University of Central Florida, and Rise and Conquer LLC for using his name and likeness without his permission.
The Orlando Sentinel reports that Reid is seeking a total of $800,000—$600,000 in damages and $200,000 in royalties—from the school’s athletic department as well as the Rise and Conquer enterprise, which is actually ran by the school’s current football coach.