Hunt’s courtship of Patrick Mahomes began the way so many other relationships originated in 2018.
The brand slid into his DMs.
After seeing Heinz offer Mahomes ketchup for life if he threw 57 touchdown passes — a tribute to the original Heinz 57 varieties advertising campaign — Hunt’s executives knew they had to up the ante.
So they reached out to Mahomes in a personal Twitter message.
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“So about the ketchup thing,” the message read, including a smiley-face emoji.