As part of the NFL’s partnership with the American Cancer Society, the Kansas City Chiefs honored National Breast Cancer Awareness Month during Sunday’s game against the Chicago Bears. The league’s campaign, “A Crucial Catch,” emphasizes the importance of regular breast cancer screenings, especially in lower-income communities.
Players, coaches, personnel and fans are encouraged to wear pink for the month of October to support the cause. Each game across the nation will feature game balls with pink ribbon decals, pink equipment for the players, pink coins for the coin toss, pink sideline hats and other gear for coaches, sideline personnel and officials.