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Chiefs’ Super Bowl I loss still stings nearly five decades later

This paragraph from a story in the game program for what we now know as the first Super Bowl — known officially then as the AFL-NFL World Championship Game — summarized the perception of the professional football universe on Jan. 15, 1967.

“It has been said for seven years in much of America that the very best AFL team could beat a representative NFL team, but nobody really knows. And it has been said every fall and every spring that any NFL team could beat any AFL team, but nobody really knows.”

One fan paid $12 for a seat to the first Super Bowl on Jan. 15, 1967 at the Los Angeles Memorial Coliseum. Attendance was announced at 61,946, about 33,000 below capacity.
One fan paid $12 for a seat to the first Super Bowl on Jan.