Members of the Kansas City Chiefs roster are set to participate in the NFL’s My Cause My Cleats campaign in Sunday’s contest against the Atlanta Falcons. The initiative’s focus is to bring awareness to individual players’ philanthropic missions. Players from around the league will debut custom-designed cleats that will be worn in Week 13.
In addition, players will have the opportunity to raise funds for the cause of their choosing by auctioning their cleats off at NFL Auction. One hundred percent of funds raised will be donated to charities selected by players—all designated charities must have 501c3 status.