The Kansas City Chiefs and Hallmark are teaming up to create a new, original Christmas movie, titled “Holiday Touchdown: A Chiefs Love Story,” according to a press release issued by the club on Tuesday.
“We are honored to partner with Hallmark on a project as unique as this,” said Chiefs president Mark Donovan. “As a club, we pride ourselves on exploring new ways to grow our brand, as well as connect with new audiences. This partnership unites two passionate fanbases and gives us an opportunity to show Chiefs Kingdom’s energy and tradition on one of the most-watched channels during the holiday season.