Call it the Patrick Mahomes effect or simply a byproduct of a city without an NFL team, but the Chiefs have proved to be a ratings hit on the other side of Missouri.
The St. Louis Post-Dispatch reported that Chiefs games on national TV have outperformed other contests broadcast in St. Louis. Ditto for the Sunday afternoon games.
“When we have the opportunity to air the Chiefs, that is our first pick every time,” Mike Murphy, general manager of KMOV, the CBS affiliate in St. Louis, told the Post-Dispatch. “We’ve gone back on (what CBS wanted us to take) a couple times, we said, ‘No, we want to go with the Chiefs.