The Kansas City Chiefs announced on Tuesday that the club has reached a seven-year exclusive agreement with Hy-Vee, Inc. to extend their partnership, making Hy-Vee the Official Grocery Partner of the Kansas City Chiefs through 2023. The financial details of the agreement were not released.
Hy-Vee has partnered with the Chiefs since 2009, making the 2016 season its eighth year with the club. In fan surveys and focus groups, Hy-Vee stands as one of the most recognizable Chiefs partners, specifically becoming synonymous with tailgating at Arrowhead.
“For nearly a decade, Hy-Vee has been a loyal and leading supporter of the Chiefs, both in Kansas City and the broader Chiefs Kingdom,” Chiefs President Mark Donovan said.