The NFL seems to be a sport, too, where players from smaller markets can become household names like Peyton Manning in Indianapolis.
It’s a national game and what you’ll find in a smaller market is that their passion tends to be much higher than in a city such as Los Angeles. The ‘buy rate’ for everything Mahomes is enormous. It’s like when we put a T-shirt out for Big Ben in Pittsburgh and sold more than 400,000.
Arrowheadlines: Patrick Mahomes is a “national phenomenon”
