That started to change in recent years. In 2019, the company signed a partnership deal with quarterback Patrick Mahomes.
“GEHA, the partnership I’ve had with them has been special,” Mahomes said in a 50-yard-line interview conducted by Chiefs radio play-by-play broadcaster Mitch Holthus. “For them to now be a part of this stadium and it be GEHA Field, it’s just the start of a special relationship they’ll have with the Kansas City community.