Beginning on Jan. 1, 2022, the club can start activating elements of its marketing plans in both countries, including posting on new localized Chiefs social media channels to engage fans, unveiling market/language-specific digital properties (Chiefs.com and Chiefs Mobile app), beginning paid advertising campaigns, signing local sponsorship deals, extending domestic sponsors internationally and aligning with local agencies with on-the-ground knowledge and expertise.
Longer-term, the club will invest in growing its fanbase in both markets through on-site activations and fan events, supporting and growing local youth FLAG Football participation, launching local merchandise sales initiatives, establishing partnerships with existing fan clubs, creating local community and social initiatives as well as exploring opportunities to play regular season games in the markets as part of the NFL’s new rotation of International Series games.
Arrowheadlines: Chiefs awarded Germany and Mexico as their international homes
