The Jaguars did not exist for many years. They were a small market team mired in a swamp of poor play, poor coaching, and limited resources. First and foremost media did not cover the Jags. Next the Jag players played in obscurity. Finally the team had very poor attendance and no national TV games. Suddenly the Jaguars are the new darling of the sports media.
The most obvious indication that the Jaguars exist is television and newspaper coverage. Many years went by without a single mention of the Jaguars in the state and national press. Their game coverage was relegated to page 5 of the sports page.