The Big 12 just hired Brett Yormark to fill Bob Bowlsby’s empty seat.
Yormack is coming over from serving as COO of Jay-Z’s Roc Nation. Which if you are unfamiliar are, “creating and supporting careers in every aspect of modern entertainment”. In other words, they manage and represent a lot of musicians and athletes. Prior to that, Yormack was the CEO of the New Jersey/Brooklyn Nets for 15 years. He managed the franchise moving to Brooklyn and building the Barclays Center all while he worked with Jay-Z on the Nets new branding.
So what does this all mean for the Big 12?