Last month, the Big 12 announced there would be no expansion and the issue was tabled until schools could find a tranquilizer gun large enough to take down David Boren. Despite actual results with teams and revenue, the Big 12 has struggled to reverse public perception of continually wobbling on the verge. With their immediate future established, the next big movement will likely be in the mid-2020s when the next set of media contracts expire.
In the meantime, the Big 12 should strongly consider veering off in a risky direction and establishing a contrarian brand as the future of college football.