In a landmark decision, the NCAA announced last week they intend to explore allowing NCAA athletes to begin profiting from their names and likenesses. This comes on the tail of new legislation in the state of California allowing for the same.
While the announcement certainly clears the path for a major shift in college athletics, it isn’t clear exactly what it will mean or when. What they did say is that they, “voted unanimously to permit students participating in athletics the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model.