College athletics is big business. Well, more accurately, college football is big business. We’ve know this for quite a while, but this week we were reminded again of just how big that business is when the most recent revenue number for the Big Ten Conference were released. It was not a small number.
In fact, it was a record number, dwarfing those released by other conferences to date. But that’s not to say the Big Ten is the only conference making money, it’s just doing it better than any other. The Big 12, for instance, was on the verge of being disbanded entirely a few short years ago.