Big news coming out of California yesterday where we learned that Gov. Gavin Newsom signed a bill that allows college athletes to sign endorsement deals that can earn them cold hard cash.
The bill allows players to hire and retain agents, while letting the student-athletes endorse local restaurants, car dealerships, ramen shops—you name it.
The NCAA, of course, called the measure “unconstitutional.” It’s worth noting the law doesn’t let the actual schools pay the players, but lets the kids find streams of revenue by way of their likeness.
The NCAA formed a committee back in May to weigh the options it has in paying student-athletes, but it doesn’t sound like much has happened with that.