The year is 2023 and the world of television is ever-evolving. Millions of people are cutting the cord and doing away with cable. Millions of others are holding strong with the traditional cable or satellite TV. But again, this is 2023 and if you want to watch your beloved Iowa Hawkeyes this season, you’re going to have to go through more gymnastics than you’re used to.
As you’ll recall, the Big Ten inked a 7-year, $7B new TV deal back in 2022. That deal went into effect over the summer and the result is a whole lot of networks who fought tooth and nail to get the rights to broadcast Big Ten football through 2030 have now begun the process of divvying up the schedule.