In an effort to modernize the way in which the Iowa football program relates to its fans, Iowa athletic director Gary Barta has introduced a new smartphone app.
IOWA CITY, IA—Saying the Iowa football program needed a "game changer" after a disappointing end to the 2014 football season, Iowa Athletic Director Gary Barta unveiled plans for a new smartphone app being developed to provide greater connection between fans and the football program, called iILuvMyHawkeyes. Claiming the app will transition the football program into the "20th Century, and beyond!" Barta assured the assembled crowd of athletic department interns and clerical staff, and Bob Brooks, that "this new app is yet another example of my office pushing out envelopes!