So the NCAA is moving ever-so-slowly towards name, image, and likeness payment. Cool. JP wrote about it.
But the big takeaway for me has been the impact on video games.
While it’s ridiculous to suggest that it is the ultimate end point of player payment, it makes sense that it is the overwhelming concern Average Fan X has about it. Not everyone is, or knows, a college athlete who would benefit from this. Nor does the average person have a local business they’d shell out money to have a player endorse.
The average person plays video games.