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By now, the dead horse has been beaten for several months. Brian Ferentz was not getting the job done as Iowa’s offensive coordinator. He didn’t get the job done a season ago. Departed athletic director Gary Barta imposed the absurd 25 points per game minimum for Brian to be retained and long after it became crystal clear the Hawkeyes wouldn’t reach that threshold, interim AD Beth Goetz announced publicly that Brian would not be retained.