Iowa City, IOWA -- The University of Iowa Department of Intercollegiate Athletics is launching an innovative loyalty program designed to benefit both consumers and participating merchants while supporting its 24 women’s and men’s sports programs. The new program – aptly named Hawkeye Rewards – is an innovative mobile-based loyalty platform created and developed by Muv-U Corp.
| "There are many points-based loyalty and customer rewards programs on the market today, but none with the power and versatility of Hawkeye Rewards. We are excited to be deploying such innovative technology in an easy to use mobile app that will further enhance engagement by fans of the Hawkeyes and consumers of all kinds while connecting small and medium sized businesses across the state of Iowa,. |