Iowa City, Iowa – Hawkeye Rewards, the University of Iowa Department of Intercollegiate Athletics’ innovative loyalty program, officially launched today with public availability of the Hawkeye Rewards mobile app for iTunes and Android smart phones.
Hawkeye Rewards is a mobile-based loyalty platform created and developed by Muv-U Corp in cooperation with the UI. The Hawkeye Rewards mobile app is available free to consumers so they can earn and redeem points on-site at dozens of merchant locations who have already signed onto the platform, and also take advantage of special promotions and programs to be offered by the UI Athletics Department to support its 24 women’s and men’s programs.