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False Advertising: Catchy Slogans and the Race to Win the Hearts and Minds of High School Recruits

The general line of thinking on this here amalgamation of Iowa fan and blogger opinions has historically been that caring about recruiting is creepy. Sure, we all get a little creepy once in a while, but we don’t really care. Well, at least not until the team isn’t doing well and we need to blame the coaching staff for not recruiting well enough or to focus on how well they are doing it for next season so we can find some hope for the future.

Given that pretense, I suppose it’s possible to have missed the point at which schools across the country really began investing in their recruiting offices.