College football is a fascinating paradox: a game deeply rooted in tradition, yet constantly evolving. Recent years have seen these two sides of the sport come into conflict with one another as widespread changes across the college football landscape have uprooted longstanding rivalries, disrupted regional alliances, and threatened the security and standing of several programs. For the Big Ten, America’s oldest Division I athletic conference and one of the premiere brands in college sports, this has meant straddling a fine line between preserving the traditions that make the conference so special and acting quickly to secure its future in a tumultuous landscape.