Kodak is famous within marketing circles for being the first company to ever integrate its name and look into a symbol for its logo. Once one of the bluest of blue chip brands, Kodak recently came out of bankruptcy protection in hopes of mounting one final push toward solvency but even their current CEO will admit that the Kodak brand has long since faded to black when compared to its prior authority thanks almost exclusively to its inability to respond to a rise in digital use. Ironically, it was Kodak engineers who actually invented the technology that would be principally responsible for its eventual demise, the digital camera in 1975.
A KODAK MOMENT? TAKING STOCK OF IOWA'S FOOTBALL BRAND
