Excitement is building for the 2018 World Cup as the tournament gets ready for the big kick-off in Russia this June.
Elaborate advertising campaigns on television and regular promotional releases keep the fans visually engaged in the lead up to the tournament, but there is also a musical element.
At recent tournaments in particular, FIFA and its partners have focused heavily on the tournament's soundtrack, striving to find songs that people will immediately associate with the World Cup.
It's safe to say that approach has been a success, with the likes of Shakira and others helping the game reach a wider demographic.