U.S. women's national team head coach Jill Ellis is welcoming FIFA's new initiatives in the women's game, but also questioned the sport's governing body over its choice to schedule two major finals on the same day as the 2019 Women's World Cup final.
FIFA announced a new global strategy for women’s football on Tuesday, with the aim of doubling female participation to 60 million by 2026.
The governing body also revealed plans to introduce a women’s equivalent to the men’s Club World Cup, among other initiatives.
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"I think they're targeting participation numbers, they're targeting marketing.