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Snoop Dogg vs Paul Gascoigne: Why are they having a social media feud?

One of the phenomena that social media has brought to the world is unusual spats between unlikely celebrities, the latest of which has been a ding-dong battle between American rapper Snoop Dogg and former England and Tottenham star Paul Gascoigne .

Snoop began the battle on Instagram on Thursday, when he posted a picture comparing himself to Gazza aged 20 and aged 47.

The former footballer’s images were captioned with ‘Alcohol Abuse’, while those of the musician were similarly captioned ‘Marijuana Abuse’ in an apparent attempt to show that cannabis is safer than alcohol.