Goal.com · Jul 27, 2016
Reading's kit launch is out of this world
Reading's kit launch is out of this world Reading boss Jaap StamKit launches are all the rage during preseason, but the Championship side took theirs to new heights with a stratospheric unveiling some 25 miles above the Earth's surface.
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Championship side Reading took its kit launch to - literally - stratospheric heights with a memorable unveiling on Wednesday.
Jaap Stam's side showed off its new home and away shirts for the 2016-17 season suspended from a balloon in the upper reaches of Earth's atmosphere.