Lyon president Jean-Michel Aulas has told Paris Saint-Germain to do whatever it takes to keep Neymar.
Neymar, 27, is heavily linked with a move away from the Ligue 1 champions this close season, with a return to Barcelona mooted just two years after his world-record switch.
While the Brazil star staying at PSG would only make Thomas Tuchel's men stronger, Aulas said they needed to keep the forward.
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"It's embarrassing for Ligue 1 if at one point the TV rights bidding was done with visibility that included Neymar," he told Le Parisien on Wednesday.