Manchester United could earn a staggering £26.2 million per season if they were to sell the naming rights to Old Trafford, a new study has found.
Former Chelsea CEO Trevor Birch heads up independent financial advisor Duff & Phelps, and the company has discovered that the cost of naming all 20 stadiums in the country has risen from £74.6m to £135.6m between 2013 and 2017.
United top the list, while Manchester City's Etihad Stadium is worth £19.1m per season.
Birch, managing director and head of British sports at the firm, is quoted by The Sun: “Sponsorship demand for the content rights of the top clubs in the Premier League shows no sign of abating.