Frank Lampard will deal with each Chelsea player differently should they be worried about the scale of their £200 million ($252m) recruitment drive this summer.
Having signed six players already, the scale of the ambition in this transfer window has led some to compare it to the summer of 2003, when Jose Mourinho's side changed the transfer market forever with a series of big deals.
The spending was funded after the takeover of Roman Abramovich, who transformed the club overnight into one which could compete to win the Premier League and Champions League.