Juventus are looking to maximise the commercial power of Cristiano Ronaldo by signing a first ever sleeve sponsorship.
According to a report from Tuttosport, the Serie A leaders could reportedly generate as much as €10 million (£9m) per year through such a deal, a figure close to that of Arsenal’s three-year agreement with the Rwanda Tourist Board.
Serie A only permitted teams to advertise on their sleeves at the beginning of the 2018/19 season, with the Premier League, Bundesliga, La Liga and Ligue 1 already having brought in the measure.
However, only five Italian clubs currently operate with a sleeve partner.