The former LaLiga stars will work on expanding the LaLiga brand in every corner of the globe
For the fifth consecutive season, LaLiga has unveiled the former players who are set to work on the expansion of LaLiga’s international brand throughout the world. Samuel Eto’o, Carlos Valderrama, Julio Baptista, Aintzane Encinas, Luis Garcia and Xabi Prieto are the newest additions to this season’s #LaLigaAmbassadors squad, which was announced at a spectacular event.
The job performed by ambassadors is essential to LaLiga, as LaLiga president Javier Tebas explained: "The role of ambassador is fundamental to LaLiga’s internationalisation process.