The phrase has been the biggest footballing viral trend in social media over the past year, but how did it start and just why is it so popular?
Transfer announcements are now a huge part of the marketing campaign behind new signings at football clubs. Alexis Sanchez's arrival at Manchester United from Arsenal was leaked the day before it was made official as the Chile international filmed the short clip confirming him as a Red Devil.
Clubs spend thousands producing videos for social media to unveil their newest acquisitions, all trying to outdo each other with clever or humorous videos, all trying to replicate the genius marketing phenomenon that is 'Come to Besiktas'.