Just a week after the club had announced it would strike "Crew" from much of its branding, Columbus co-owner Dr. Pete Edwards told MLS supporters through a video posted to social media on Monday night that "we're going to be the Columbus Crew forever".
The organization will now return to its original name and add "Crew" back to a reformatted crest. It will also add "96" within the the outline of the Ohio state flag in a nod to its status as a founding MLS member.
It has been a difficult beginning to the 2021 campaign for Columbus, with the off-field branding controversy adding unwanted in-fighting to a wobbly 11th-place start in the Eastern Conference through five matches.