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'Authentic' Davies has attracted a new type of football fan, says Bayern chief Rummenigge

Alphonso Davies has helped attract a whole new audience to the Bundesliga, says Bayern Munich CEO Karl-Heinz Rummenigge – but he wants to keep the hype around him in check.

The 19-year-old left-back burst onto the scene with a sensational breakout campaign in 2019-20, seizing his opportunity during an injury crisis at the club.

Davies made 43 appearances in all competitions as Bayern won the treble, and starred in the 8-2 demolition of Barcelona in the Champions League.

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Despite his youth, the Canada international has emerged as a star of North American soccer, with around five million combined followers across Twitter, Instagram and TikTok.