Peyton Manning is not too enshrined in the Hall of Fame or too caught up in the overwhelmingly rave reviews of his Monday Night Football MegaCast to admit what his most critical job has been of late.
He's been a hustler. (His word, not ours.)
In the world of liquor, hustling is key, Manning said. Or, as he actually said. "You kind of have to hustle on it. Or it gets lost in the shuffle."
What Manning has been hustling is a bourbon, a brand called Sweetens Cove Tennessee Bourbon. For the liquor connoisseurs out there — 84% corn, 8% rye, and 8% malted barley.