It started with a vision. Frank Reich spoke it into being in his introductory press conference.
“As the head coach, the vision is simple and is clear. Every time that we step on the field to compete, there will be four marks that will mark our team. The first one is that we will be the toughest. We will be the toughest both mentally and physically. What I mean by that is there will be a relentless pursuit to get better every day. A relentless pursuit, relentless every day, to get better and an obsession with finishing strong.