INDIANAPOLIS — There’s only really one true way to determine a player’s popularity in the National Football League: how many fans are buying their jersey and other goods?
When things are going well for a player — or when he’s struck a chord for whatever reason with a certain group — then fans are going to want to be wearing that guy’s name and number on their back; they’re going to want to gift that player’s action figures and stick their Fathead image all over their homes.

It should probably come as no surprise, then, that Andrew Luck has been one of the most popular players in the league since he was selected No.